Pink Camel Pastry Boutique

Packaging/ Identity

Packaging/ Identity

PinkCamel1 PinkCamel2

Good morning!!

Welcome to another edition of food fabulous design! This topic specifically has been one that I’ve been dying to share with you all for a while now, since its one that never fails to impress me! Pink Camel Pastry Boutique, located in Jeddah, Saudi Arabia, is a success story for many; and for a person who enjoys looking at fabulous design, just as much as loves eating, I think its safe to say that its the perfect combo!

Pink Camel is a pastry boutique that specializes in catering to the Arab society, specifically enhancing it however with a local and authentic twist. The design, and over all look might come off vintage with a twist of kitsch, succeeding in giving the store a complete look and feel of fresh, fun, vibrant and attractive.

Its famous for its macaroons covering a wide range of variety. Whether your a chocolate addict, nutella fan, or simply want to indulge in a late night halawa snack, Pink Camel gives you just that, perfectly assembled into a single macaroon. During Ramadan, Pink Camel catered to the local audience, and catered to a selection of traditional Arabic sweets, such as “Knefe”. My facial expression whilst indulging on Pink Camel’s famous S’more Macaroon was simply picturesque.

Macaroons are just partial to the complete array of cheesecakes, jams, chocolate chip cookies and cotton candy marshmellows the store has to offer. The place leaves you at awe, and you can’t possibly go in and not leave with more.

This boutique is more of a food concept, that is only strengthened by its visual creativity. They empower each other giving the customer a visual and physical experience, rather than just merely an experience that is solely dependent on the distinct taste of your preferred dessert. The cheesecakes, and jams are delightfully packaged into little jars, making them both functional and desirable at the same time. After consuming deserts, they  become a perfect accessory for your kitchen. Not to mention the incredible attention they would receive if you would have them catered to a personal, or home event.

The store also has a wide range of creatively designed pillows and tote bags, that might yield absolutely nothing to the food industry, but everything to an item which is funky and fresh, and goes perfectly with your bedroom sheets. These designed pillows create the over all identity of the shop, and the ever changing characters and colors never fall far from the reminiscent concept of that which is Pink Camel.

From boxes, to plastic bags. From business cards, to jars. From pillow cases to tote bags; this place is definitely a must to check out when visiting Jeddah! Im sure you won’t leave the store empty handed, and wanting more.

To know more about Pink Camel please visit: http://www.pink-camel.com

Bateel

Bateel

Every time I pass by Bateel in a mall, the concept and the evolution never fails to surprise me.

Their goal? Re-interpreting the date language amongst locals, and general appreciators of the traditional delicacy in the Arab culture.

Ever since I was at University, I guess the first thing I learnt was “Presentation counts”, and in Bateel’s case, the presentation serves as a communication tool to the Arab audience. Your not actually purchasing the date, which is in store at EVERY and ANY corner. Your purchasing a carefully hand picked, naturally grown and meticulously chosen set of dates; which are catered to a prestigious and elite set of credentials that does exist amongst the Arab community.

This concept evolved from purchasing simple dates, to purchasing dates in beautiful packaging, to having the option of chocolate covered dates, to gourmet chocolate, to now offering a set of oils and vinegars and currently franchising a sub cafe known as “Cafe Bateel”.

Its all in the design, presentation and reconnecting the audience with an authentic date experience with a more prestigious twist.

When you purchase anything from this store, you are always presented with options as to how you would like to package your dates. A set of boxes are available; offering different sizes and colors, making whatever dates you do end up putting in your box the whole more visually appealing.

I have tried literally everything in store, and although I could probably order the same type of dates anywhere else in the KSA, i choose none other than Bateel! Why? Cause it looks good thats why! (Pretty looking things are my weakness!)

The cheese cake stuffed chocolate is a must try, as is the cappuccino flavored chocolate, which nailed the coffee/chocolate experience.

Bateel is now a known franchise in Dubai, Riyadh, Jeddah etc.. I suggest if you do happen to pass by, go in and give your eyes something to look at.

or if your interested in more information,
visit: http://www.bateelstore.com
& http://www.bateel.com

Qi Juices

Qi Juices

Good morning!
I stumbled upon this juice concept less than a week ago, and decided to give it a try! Based in Lebanon, these juices are a definite must-try concept; and the best part is – they home deliver!

I started off this cleanse, worried I wouldn’t be able to keep up; or start craving food and instead have my money go to waste; but fortunately I was surprised when the first batch reached my door.
They’re conveniently numbered from 1-6 making it super easy to split your drinks evenly along the day. Although you don’t really get to pick your juices, since they only deliver fruits and vegetables that are in season; some taste fantastic whilst others are a bit more difficult to get through.

All in all, the packaging of these juices are simplistic yet creative, giving the whole concept of what your consuming, a fresh organic outlook. Their labels making it very clear and straight forward as to WHAT you are consuming, and their numbering system making it perfectly accessible as to WHEN you are consuming them.

Anyone can try this, if your willing to say no to food for a couple of days, however I can’t lie, I did cheat a little and drank the ones I liked first, and got stuck with the not-so-yummy ones later on at night (not too smart I’d have to say). My favorite, is definitely the ‘Green Limonata’ which had kale, mint, pear, lemon and ‘Carrot Boost’ which had orange, carrot, lemon, cucumber, turmeric mostly because I’m in favor of a good Carrot juice and Lemonade every once in a while.

I did find it quite difficult to manage, especially since I can never say NO to a good meal, mostly on the 3rd day, when I just needed a fat juicy burger; but post Cleanse, I felt my skin developed a natural glow, and i definitely felt a whole lot healthier.

You can buy these juices separately or in packs of 6, and have them delivered in sets of 1, 3, or 5 depending on the length you choose you want your cleanse to be.

The nice thing about this cleanse, is that they follow up with you by e-mail with little notes, tips and tricks to stay on the cleanse; which I felt helped with the motivational aspect of it all.
They are a bit pricey since they do cost 10$ per bottle. They are sold at New Earth Organic Store in Achrafieh, and at Live Organic in Naccache.

Or simply visit their website : qijuices.wordpress.com
or call their Qichen: 01427704