Pink Camel Pastry Boutique

Packaging/ Identity

Packaging/ Identity

PinkCamel1 PinkCamel2

Good morning!!

Welcome to another edition of food fabulous design! This topic specifically has been one that I’ve been dying to share with you all for a while now, since its one that never fails to impress me! Pink Camel Pastry Boutique, located in Jeddah, Saudi Arabia, is a success story for many; and for a person who enjoys looking at fabulous design, just as much as loves eating, I think its safe to say that its the perfect combo!

Pink Camel is a pastry boutique that specializes in catering to the Arab society, specifically enhancing it however with a local and authentic twist. The design, and over all look might come off vintage with a twist of kitsch, succeeding in giving the store a complete look and feel of fresh, fun, vibrant and attractive.

Its famous for its macaroons covering a wide range of variety. Whether your a chocolate addict, nutella fan, or simply want to indulge in a late night halawa snack, Pink Camel gives you just that, perfectly assembled into a single macaroon. During Ramadan, Pink Camel catered to the local audience, and catered to a selection of traditional Arabic sweets, such as “Knefe”. My facial expression whilst indulging on Pink Camel’s famous S’more Macaroon was simply picturesque.

Macaroons are just partial to the complete array of cheesecakes, jams, chocolate chip cookies and cotton candy marshmellows the store has to offer. The place leaves you at awe, and you can’t possibly go in and not leave with more.

This boutique is more of a food concept, that is only strengthened by its visual creativity. They empower each other giving the customer a visual and physical experience, rather than just merely an experience that is solely dependent on the distinct taste of your preferred dessert. The cheesecakes, and jams are delightfully packaged into little jars, making them both functional and desirable at the same time. After consuming deserts, they  become a perfect accessory for your kitchen. Not to mention the incredible attention they would receive if you would have them catered to a personal, or home event.

The store also has a wide range of creatively designed pillows and tote bags, that might yield absolutely nothing to the food industry, but everything to an item which is funky and fresh, and goes perfectly with your bedroom sheets. These designed pillows create the over all identity of the shop, and the ever changing characters and colors never fall far from the reminiscent concept of that which is Pink Camel.

From boxes, to plastic bags. From business cards, to jars. From pillow cases to tote bags; this place is definitely a must to check out when visiting Jeddah! Im sure you won’t leave the store empty handed, and wanting more.

To know more about Pink Camel please visit: http://www.pink-camel.com

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Bateel

Bateel

Every time I pass by Bateel in a mall, the concept and the evolution never fails to surprise me.

Their goal? Re-interpreting the date language amongst locals, and general appreciators of the traditional delicacy in the Arab culture.

Ever since I was at University, I guess the first thing I learnt was “Presentation counts”, and in Bateel’s case, the presentation serves as a communication tool to the Arab audience. Your not actually purchasing the date, which is in store at EVERY and ANY corner. Your purchasing a carefully hand picked, naturally grown and meticulously chosen set of dates; which are catered to a prestigious and elite set of credentials that does exist amongst the Arab community.

This concept evolved from purchasing simple dates, to purchasing dates in beautiful packaging, to having the option of chocolate covered dates, to gourmet chocolate, to now offering a set of oils and vinegars and currently franchising a sub cafe known as “Cafe Bateel”.

Its all in the design, presentation and reconnecting the audience with an authentic date experience with a more prestigious twist.

When you purchase anything from this store, you are always presented with options as to how you would like to package your dates. A set of boxes are available; offering different sizes and colors, making whatever dates you do end up putting in your box the whole more visually appealing.

I have tried literally everything in store, and although I could probably order the same type of dates anywhere else in the KSA, i choose none other than Bateel! Why? Cause it looks good thats why! (Pretty looking things are my weakness!)

The cheese cake stuffed chocolate is a must try, as is the cappuccino flavored chocolate, which nailed the coffee/chocolate experience.

Bateel is now a known franchise in Dubai, Riyadh, Jeddah etc.. I suggest if you do happen to pass by, go in and give your eyes something to look at.

or if your interested in more information,
visit: http://www.bateelstore.com
& http://www.bateel.com

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“Two PERFECTLY semi-cooked eggs, served SuneeSideUp”

Have you ever woken up and had just that for breakfast? – Tantalizing!

This blog serves as a readers digest on everything visually indulging!

For food, fashion and creative trends; stay tuned for upcoming snippets and access information on the creative world of the Middle East.