Pink Camel Pastry Boutique

Packaging/ Identity

Packaging/ Identity

PinkCamel1 PinkCamel2

Good morning!!

Welcome to another edition of food fabulous design! This topic specifically has been one that I’ve been dying to share with you all for a while now, since its one that never fails to impress me! Pink Camel Pastry Boutique, located in Jeddah, Saudi Arabia, is a success story for many; and for a person who enjoys looking at fabulous design, just as much as loves eating, I think its safe to say that its the perfect combo!

Pink Camel is a pastry boutique that specializes in catering to the Arab society, specifically enhancing it however with a local and authentic twist. The design, and over all look might come off vintage with a twist of kitsch, succeeding in giving the store a complete look and feel of fresh, fun, vibrant and attractive.

Its famous for its macaroons covering a wide range of variety. Whether your a chocolate addict, nutella fan, or simply want to indulge in a late night halawa snack, Pink Camel gives you just that, perfectly assembled into a single macaroon. During Ramadan, Pink Camel catered to the local audience, and catered to a selection of traditional Arabic sweets, such as “Knefe”. My facial expression whilst indulging on Pink Camel’s famous S’more Macaroon was simply picturesque.

Macaroons are just partial to the complete array of cheesecakes, jams, chocolate chip cookies and cotton candy marshmellows the store has to offer. The place leaves you at awe, and you can’t possibly go in and not leave with more.

This boutique is more of a food concept, that is only strengthened by its visual creativity. They empower each other giving the customer a visual and physical experience, rather than just merely an experience that is solely dependent on the distinct taste of your preferred dessert. The cheesecakes, and jams are delightfully packaged into little jars, making them both functional and desirable at the same time. After consuming deserts, they  become a perfect accessory for your kitchen. Not to mention the incredible attention they would receive if you would have them catered to a personal, or home event.

The store also has a wide range of creatively designed pillows and tote bags, that might yield absolutely nothing to the food industry, but everything to an item which is funky and fresh, and goes perfectly with your bedroom sheets. These designed pillows create the over all identity of the shop, and the ever changing characters and colors never fall far from the reminiscent concept of that which is Pink Camel.

From boxes, to plastic bags. From business cards, to jars. From pillow cases to tote bags; this place is definitely a must to check out when visiting Jeddah! Im sure you won’t leave the store empty handed, and wanting more.

To know more about Pink Camel please visit:



Fashion, bags, design

Fashion, bags, design


Good Morning!

Welcome to another batch of freshly cooked eggs SuneeSideUp!

Today’s dose of creativity, falls under the fast paced world of fashion! Theres been a substantial amount of hype lately on high end brands, turned into casual loose t-shirts. I’ve been seeing a lot of them around, and frankly are very nicely and easily matched up with your favorite pair of distressed denim!

Anyone looking for a casual look, can get away with a loose shirt and the right colorful tote bag, and Fyunka helps you do JUST THAT! . The name “Fyunka” known to the world of Saudi Culture, means Ribbon Bow in the spoken Arabic dialect. It is a fashion line based in Jeddah and inspired greatly by Saudi pop culture and reflect on a twist of Khaleeji insights. Anyone who has seen Fyunka items will know that her interpretations of caricatures of Saudi women in Abayas and huge eyelashes have become a trademark for the way the brand is recognized.

Having lived in Jeddah for quite a while now, I can safely say that these items portray Saudi culture in the funnest way. The visual silk screen imitated repetition of illustrations fall under the 1960’s Andy Worhol theme, but brought into our present day society.

After researching her items, I came to figure that these items are exclusively sold in certain boutiques and destinations; but if you do so happen to stumble on a Fyunka the Celine Tote is a definite favorite of mine and in my opinion a must buy item!

Although I am not sure who the brand was originated by, the merchandise is catching on pretty fast! If you are out of town on a trip somewhere in Europe or further, these colorful and fashionable items serve as the perfect accessory to a casual outfit! Not only, they also celebrate the Saudi Culture and add a little bit of fresh and funky to the world of fashion and design!

Fyunka also recently collaborated with Paper Moon, a gift wrapping concept also located in the KSA. The illustrations served as wrapping paper and added a nice touch to giveaway gifts.

To know more about the girl with Red Glasses,

vist their facebook page : Fyunka فيونكة


or drop them an e-mail at :


Qi Juices

Qi Juices

Good morning!
I stumbled upon this juice concept less than a week ago, and decided to give it a try! Based in Lebanon, these juices are a definite must-try concept; and the best part is – they home deliver!

I started off this cleanse, worried I wouldn’t be able to keep up; or start craving food and instead have my money go to waste; but fortunately I was surprised when the first batch reached my door.
They’re conveniently numbered from 1-6 making it super easy to split your drinks evenly along the day. Although you don’t really get to pick your juices, since they only deliver fruits and vegetables that are in season; some taste fantastic whilst others are a bit more difficult to get through.

All in all, the packaging of these juices are simplistic yet creative, giving the whole concept of what your consuming, a fresh organic outlook. Their labels making it very clear and straight forward as to WHAT you are consuming, and their numbering system making it perfectly accessible as to WHEN you are consuming them.

Anyone can try this, if your willing to say no to food for a couple of days, however I can’t lie, I did cheat a little and drank the ones I liked first, and got stuck with the not-so-yummy ones later on at night (not too smart I’d have to say). My favorite, is definitely the ‘Green Limonata’ which had kale, mint, pear, lemon and ‘Carrot Boost’ which had orange, carrot, lemon, cucumber, turmeric mostly because I’m in favor of a good Carrot juice and Lemonade every once in a while.

I did find it quite difficult to manage, especially since I can never say NO to a good meal, mostly on the 3rd day, when I just needed a fat juicy burger; but post Cleanse, I felt my skin developed a natural glow, and i definitely felt a whole lot healthier.

You can buy these juices separately or in packs of 6, and have them delivered in sets of 1, 3, or 5 depending on the length you choose you want your cleanse to be.

The nice thing about this cleanse, is that they follow up with you by e-mail with little notes, tips and tricks to stay on the cleanse; which I felt helped with the motivational aspect of it all.
They are a bit pricey since they do cost 10$ per bottle. They are sold at New Earth Organic Store in Achrafieh, and at Live Organic in Naccache.

Or simply visit their website :
or call their Qichen: 01427704



Todays breakfast is the dynamic designer duo, Omar and Mohamed Kabbani; Graphic design entrepreneurs, and street design fanatics who have climbed their way to the top.

Before I graduated, there was a lot of talk on these two identical twins. Their talent: arabic graffiti, something we hear very little of these days. They slowly discovered their talent as their career unravelled, and unfolded their entity into a brand known as: Ashekman

If you weren’t brought up in Beirut, Lebanon; the name of this brand might be very foreign to the ear & common tongue; but Ashekman to the Beirut slang culture simply means ‘Exhaust Pipe’. Their one common reference to everything street related.

If your intrigued by street art talent, Ashekman is definitely your go to store. Their graphic t-shirts are eclectic, colorful and fresh.

Aside from their t-shirts however, their window display is definitely something to check out. If you do happen to be in the neighborhood by Hamra, Beirut, Lebanon check out their life size toolbox; where it conveniently displays the nitty gritty tools to both your car engine, shirts and street art.


Love the tools, and the pun intended;

let me know what you think.


Facebook: Ashekman urban wear

Ashekman street art


“Two PERFECTLY semi-cooked eggs, served SuneeSideUp”

Have you ever woken up and had just that for breakfast? – Tantalizing!

This blog serves as a readers digest on everything visually indulging!

For food, fashion and creative trends; stay tuned for upcoming snippets and access information on the creative world of the Middle East.