Every time I pass by Bateel in a mall, the concept and the evolution never fails to surprise me.
Their goal? Re-interpreting the date language amongst locals, and general appreciators of the traditional delicacy in the Arab culture.
Ever since I was at University, I guess the first thing I learnt was “Presentation counts”, and in Bateel’s case, the presentation serves as a communication tool to the Arab audience. Your not actually purchasing the date, which is in store at EVERY and ANY corner. Your purchasing a carefully hand picked, naturally grown and meticulously chosen set of dates; which are catered to a prestigious and elite set of credentials that does exist amongst the Arab community.
This concept evolved from purchasing simple dates, to purchasing dates in beautiful packaging, to having the option of chocolate covered dates, to gourmet chocolate, to now offering a set of oils and vinegars and currently franchising a sub cafe known as “Cafe Bateel”.
Its all in the design, presentation and reconnecting the audience with an authentic date experience with a more prestigious twist.
When you purchase anything from this store, you are always presented with options as to how you would like to package your dates. A set of boxes are available; offering different sizes and colors, making whatever dates you do end up putting in your box the whole more visually appealing.
I have tried literally everything in store, and although I could probably order the same type of dates anywhere else in the KSA, i choose none other than Bateel! Why? Cause it looks good thats why! (Pretty looking things are my weakness!)
The cheese cake stuffed chocolate is a must try, as is the cappuccino flavored chocolate, which nailed the coffee/chocolate experience.
Bateel is now a known franchise in Dubai, Riyadh, Jeddah etc.. I suggest if you do happen to pass by, go in and give your eyes something to look at.